Following the brand redesign, Carl and his team created a unique and powerful ad campaign as groundbreaking as the organization itself.
The initial concept focuses on the joys, hopes and dreams all people have, even if they may be experiencing homelessness. The emotive visuals and compelling tag lines are designed to encourage the viewer to think, donate and volunteer.
The recent extension to bus ads celebrates Raphael House’s 40+ years of success. With emotive imagery, bold type and a fresh color palette, the series captivates and inspires.
Created partially at Anthem
Role: Creative Director / Designer