Playing a critical roll in its country’s development, Brazil Telecom needed to connect more intimately with its customers as well as boosting perceptions of its efficacy.
Carl created this exploration around concepts of Brazilian spirit and pride, paired with communication. The bird & fish icon directly relates to the country’s perfect blend of land and sea, and how Brazilian culture is deeply rooted in this dichotomy.
The exploration references traditional Brazilian icons which speak to national pride and the power of connection: Neimayer architecture, the Cuica drum, the Jaboticaba flower and the vivid Toucan.
Created for Landor