Branding + Design


A global innovator in the anti-oxidant space, LifeVantage was rapidly expanding and needed to create a more ownable brand presence. For this critical step in its future, LifeVantage turned to Carl for his expertise and vision.

The identity presents a dynamic figure leaping forward- representing physical and financial success, drive and innovation. Based on Carl’s successful design for the company’s flagship brand, Protandim, this symbol embodies the passion and strength of this forward-thinking organization.

Select symbols from the design exploration, also shown here, present a variety of approaches with aspirational themes: regeneration, molecular energy and freedom from the effects of aging.

Created with Kay Strategic Branding
Role:  Creative Director / Designer