Branding + Design

Pizza Hut

Mired in a dated look from the 70’s, Pizza Hut required a complete visual overhaul to signify real change. The goal was to reinforce a renewed commitment to quality through a completely new, modern approach to its identity, interiors and other touchpoints.

To develop this robust. fresh identity system, Carl employed his diverse skill set to create a toolbox of visuals which would influence all aspects of the brand’s communication.

A highly visible global rebranding effort, this new identity and graphics package would define the look of Pizza Hut for years to come.

Created partially at Landor
Role:  Designer / Typographer