A vitally important San Francisco non-profit organization, Raphael House is a place for homeless families to rediscover their humanity and each other.
Seeking increased visibility, Raphael House embarked on a complete rebranding initiative with Carl and his team. The resulting identity system gives a subtle nod to the organization’s religious past, while boldly moving it forward. An abstraction of two hands coming together, it also depicts a flame, representing warmth and family.
The exploration, also shown here, touches on various themes around partnership, home, and the promise of a better future.
Created at Anthem
Role: Creative Director