Branding + Design

Redemption Lounge

A bar, restaurant and concert venue for music lovers of all stripes, Redemption Lounge was created to be a gathering place and escape from the every day.

Carl developed a wide variety of solutions for the brand concept, all created with a tantalizing mix of “naughty and nice”. The selected design employs a seductive brand icon, paired with a hand-crafted signature wordmark and coordinating verbal pattern to entice and welcome a wildly eclectic audience.

The exploration, also shown here, demonstrates the successful blend of Carl’s unique skills and his grasp of the brand’s potential.

Role: Creative Director / Designer / Typographer