Branding + Design

Ridhwan School

A center for spiritual study, the Ridhwan School has been enriching lives through “The Diamond Approach” since 1976.

Wishing to expand its reach and appeal, the organization recognized the need for a more sophisticated and refined brand presence. It turned to Carl for this important contribution to its development.

Working with Ridhwan’s existing Hu symbol, Carl developed a bold restaging of the mark and new logotype, along with a comprehensive identity system to help take this center of learning to the next level. The exploration, also shown here, presents a variety of paths to success.

Role: Creative Director / Designer