Branding + Design

Samsung / Olympic Partnership

Samsung, a longterm Olympic partner, provides critical communication services at the games. Seeking to brand this unique line of business, Samsung wished to convey a sense of technological expertise, combined with the emotional benefits of connection.

The exploration focuses on the themes of partnership, passion around the Olympic flame, and above all- bringing people together across the globe through effortless communication.

Carl pushed the boundaries of melding two powerful brands, utilizing bold, organic forms, clean typography and abundant white space to communicate a sense of achievement and limitless possibility.

Created for Landor
Role:  Designer