At the forefront of the fight against AIDS in San Francisco since 1985, it was time for this grass roots organization to present itself in a more professional manor.
The goal of this rebranding initiative was to project the commitment, progress and strength of a more proficient and robust organization to clients, staff and donors alike.
With evocative symbols and elegant typography, Carl created a wide range of strategically driven solutions. Looking towards new beginnings, the exploration focuses on partnership, diversity, a healthy future, and a passionate commitment to San Francisco and the Bay Area.
Role: Creative Director / Designer